4/16/2023 0 Comments Translator app![]() ![]() When should language translation services be used? Apps are also great for translating simple documents that aren’t sensitive in any way, and for short pieces of content you need translating quickly – quick ‘n’ dirty, if you like! ![]() It says you’ve made an effort, you care, you respect their culture. When you just want to make someone feel like you care, a simple sentence translated into their language at the start of your email can make such a difference. When should language translation apps be used? It won’t necessarily translate a word into the right alternative word in another language, potentially leaving your international SEO in ruins Mistakes and hurt feelings can cost a fortune in time and money to solve You can’t be certain that a very literal app-led translation won’t mean something else altogether out of context, or might even cause offence. An app can’t take context into account, which means an app’s basic word for word translations can get businesses into big trouble.A translator app can’t handle your brand’s tone of voice or style – it just translates word for word.You’ll struggle to translate content including code, xml, properties or placeholders – apps usually break the code during translation.Even Google doesn’t use its own machine translation software – and that says a lot!.Apps are designed to translate small amounts of text, not entire documents and certainly not lengthy or complex technical content.Many apps, including Google Translate and Microsoft Translator, involve downloading special language packs before you can use them offline.The level of accuracy can be disappointing – not good in a business context.Language apps also come with some important downsides. German, for example, can take up as much as 40% more space than English, which might mean you have to change your page design or add another page to your printed brochure – something you want to know early on in the process. Apps help you see how much your text will shrink or grow in another language. ![]() It’s handy for testing things like RTL settings, and making sure Unicode characters display properly. ![]()
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